Developing a Strategic Marketing Plan

How to Develop a Marketing Plan

Developing a strategic marketing plan is one of the most crucial determinants in when it comes to winning a particular market for the long-term. Unfortunately, too many companies make the mistake of diving headfirst into a market battle arena without so much as a judicious plan in place to guide them.

Although winning one’s target audience is never an easy feat to undertake because of the influx of competitors and available information through our current technology, both of these two play a part in making a fickle market. The key to getting ahold of a changeable market though, is to comprehend and address the competition through a well-planned marketing strategy.

Assessment of Market Position Through A Customer’s Perspective

With this information, we can glean that there are strategic ways of winning your target consumers using both the customer’s perspective along with marketing and technology know-how. How so, you may ask?

Well for starters, you have to first evaluate your position in the market. This information will pave the way in order for you to properly align your strategy with the said data. Once this is in place, you can then identify the most effective advertising method befitting your current market position.

This is where knowing a customer’s perspective can come in handy since you’ll be able to know the specific needs of your target market. After which, you will be able to adjust your campaign, pricing or products accordingly in order to better reflect the demands of your consumers.

Simply put, be customer-obsessed. In this age of consumerism, there is no better way to get your desired audience but to understand the fundamental elements of their behavior – what motivates and compels them to buy the things they do.

Technological Know-How and Market Engagement

On the other hand, winning the dynamic digital consumers of your market will have to be done by connecting and serving them through technology. Although there are a lot of risks associated in this age of instantaneous digital communications, it can be wielded to your advantage by knowing where the opportunities lie.

First of, you will have to know how extensive your target market’s adoption of technology has been. What are their mobile and social behaviors, if any? If your desired consumers are primarily in their middle age, find out the percentage of how many of them are well versed in today’s technology so you’ll know how to effectively engage them across various digital platforms.

Strategic Marketing Plan




Developing Your Marketing Plan

As soon as you can peg their technological attitudes and habits, you can then personalize a kind of brand marketing experience that will appropriately match their wants and needs. This, in essence, is what drives a strong hold on a particular market.

Developing a Strategic Marketing Plan is all about creating a structural framework that will help you determine a well-built plan. What I have outlined are just two of the road maps for crafting strategies that will aid you in grasping your target market in your hands.


Carmit Yadin


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